In 2012, Google stopped including search terms in the
Referer header when people click through a Google search. This means that Plausible cannot automatically access search terms that lead to your website.
However, you can still access your search terms by setting up your website on Google Search Console. Once you’ve done that, you can enable the integration in Plausible to get all of your important stats under one roof.
If your site is already set up on Google Search Console, you can skip to step 3.
Head over to Google Search Console and hit ‘Start now’. If you don’t have any sites already set up on Google Search Console, you will be taken straight to the form to add a new domain. Otherwise you can open the dropdown on the top left and select Add property.
You can either create a domain property or a URL prefix property on Google Search Console. Check out their documentation to understand the difference between these options. Plausible works with both options, so it's completely up to you.
In this example, let's create a URL prefix property
You should see a number of options to verify to Google that you do indeed own this website. You’ll either need to be able to add HTML to your site or alternatively you can add a DNS record to verify your ownership.
Follow the provided instructions depending on which verification method you’ve chosen. Once you’ve successfully verified the site, head over to Plausible again.
The next step is to open the settings for your website on Plausible. Scroll down to the section called Google Integration:
Hitting Continue with Google will take you through Google’s authentication flow to get the necessary permissions. You might notice that we also get the associated email address, this is because some users have multiple Google accounts and it’s useful to remember which one is integrated with the Plausible site.
Next up, you should see a select box where you can choose which property from Google Search Console to integrate with. Properties that start with
sc-domain: represent domain properties and others are URL prefix properties in Search Console.
Once you've selected your property, hit 'save'. At that point, the integration should be fully functional. Head over to your site's referrer stats, select 'Google', and you should see the keywords coming through.
Google samples their keyword data heavily and it usually lags by about a day. The sampling is why your keyword visitor numbers don't add up to the total number of visitors from Google. Unfortunately, there's nothing we can do about the quality of the keyword data.