This is the documentation for Plausible Analytics, a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Our mission is to reduce corporate surveillance by providing an alternative web analytics tool which doesn’t come from the AdTech world.
The full-time team is based in the EU and consists of Uku Taht and Marko Saric. We are completely independent, self-funded and bootstrapped. The legal entity is incorporated in Estonia while we work remotely and flexibly. Read more about Plausible Analytics.
While Plausible Analytics software is libre and open source, our cloud product is not free (as in beer) because our business model is subscriptions rather than mining the data of your visitors for advertising purposes. Subscription fees cover our costs and provide us a sustainable business model that allows Plausible Analytics to be 100% self-funded and independent.